{"id":5448,"date":"2026-02-13T15:19:29","date_gmt":"2026-02-13T07:19:29","guid":{"rendered":"https:\/\/www.tairuiauto.com\/?p=5448"},"modified":"2026-02-13T09:06:34","modified_gmt":"2026-02-13T01:06:34","slug":"the-competition-of-new-energy-vehicles-has-shifted-from-product-race-to-ecosystem-war","status":"publish","type":"post","link":"https:\/\/www.tairuiauto.com\/ar\/news\/the-competition-of-new-energy-vehicles-has-shifted-from-product-race-to-ecosystem-war\/","title":{"rendered":"\u062a\u062d\u0648\u0644\u062a \u0645\u0646\u0627\u0641\u0633\u0629 \u0645\u0631\u0643\u0628\u0627\u062a \u0627\u0644\u0637\u0627\u0642\u0629 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0645\u0646 \u0633\u0628\u0627\u0642 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0625\u0644\u0649 \u062d\u0631\u0628 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0625\u064a\u0643\u0648\u0644\u0648\u062c\u064a"},"content":{"rendered":"

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2. \u0645\u0627 \"\u062d\u0631\u0628 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0625\u064a\u0643\u0648\u0644\u0648\u062c\u064a\" \u064a\u0646\u0637\u0648\u064a \u0639\u0644\u064a\u0647 - \u0645\u0646 \u0627\u0644\u0642\u0648\u0629 \u0625\u0644\u0649 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0628\u064a\u0639<\/b><\/strong><\/h2>\n

2.1 \u0645\u0646\u0635\u0627\u062a \u0645\u0631\u0643\u0628\u0627\u062a \u0648\u062d\u062f\u0627\u062a \u0645\u0631\u0646\u0629 \u0643\u0623\u0633\u0627\u0633<\/b><\/strong><\/h3>\n

\u0641\u064a \u0646\u0647\u062c \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0628\u064a\u0626\u064a \u060c \u0644\u0627 \u064a\u062a\u0645 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0631\u0643\u0628\u0627\u062a \u0643\u0645\u0646\u062a\u062c\u0627\u062a \u0644\u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629 \u060c \u0628\u0644 \u0643\u0645\u0646\u0635\u0627\u062a \u0648\u062d\u062f\u0627\u062a: \u0642\u0627\u062f\u0631\u0629 \u0639\u0644\u0649 \u062f\u0639\u0645 \u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0637\u0627\u0642\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 (\u0627\u0644\u0643\u0647\u0631\u0628\u0627\u0626\u064a\u0629 \u0627\u0644\u0646\u0642\u064a\u0629 \u0648\u0627\u0644\u0647\u062c\u064a\u0646\u0629 \u0648\u0645\u0648\u0633\u0639 \u0627\u0644\u0645\u062f\u0649) \u060c \u0648\u0627\u0633\u062a\u064a\u0639\u0627\u0628 \u0643\u064a\u0645\u064a\u0627\u0621 \u0627\u0644\u0628\u0637\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u060c \u0648\u062a\u0645\u0643\u064a\u0646 \u0627\u0644\u062a\u0631\u0642\u064a\u0627\u062a \u0627\u0644\u0633\u0647\u0644\u0629 \u0623\u0648 \u0627\u0633\u062a\u0628\u062f\u0627\u0644 \u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a.<\/p>\n

\u0648\u062a\u0624\u0643\u062f \u062a\u0627\u064a\u0631\u0648\u064a \u0639\u0644\u0649 \u0627\u0644\u0647\u0646\u062f\u0633\u0629 \u0627\u0644\u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062a\u0643\u064a\u0641 \u0645\u0639 \u062a\u0637\u0648\u0631 \u062d\u0644\u0648\u0644 \u0627\u0644\u0637\u0627\u0642\u0629 - \u0645\u0645\u0627 \u064a\u0639\u0637\u064a \u0645\u0631\u0648\u0646\u0629 \u0644\u064a\u0633 \u0641\u0642\u0637 \u0644\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u060c \u0648\u0644\u0643\u0646 \u0644\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 (\u062a\u0631\u0642\u064a\u0629 \u0627\u0644\u0628\u0637\u0627\u0631\u064a\u0629 \u060c \u062a\u0631\u0642\u064a\u0629 \u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u062d\u062a\u064a\u0629 \u060c \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u0646\u0638\u064a\u0645).<\/p>\n

2.<\/b><\/strong>2<\/b><\/strong>\u00a0\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0645\u0631\u0643\u0628\u0629 \u0643\u062e\u062f\u0645\u0629 (VaaS)<\/b><\/strong><\/h3>\n

\u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u0623\u062c\u0647\u0632\u0629\u060c \u0623\u0635\u0628\u062d\u062a \u0627\u0644\u0648\u0638\u0627\u0626\u0641 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0639\u0627\u0645\u0644\u0627\u064b \u062a\u0645\u064a\u064a\u0632\u064a\u0627\u064b: \u0645\u0631\u0627\u0642\u0628\u0629 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0637\u0627\u0642\u0629 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u060c \u0648\u0627\u0644\u0635\u064a\u0627\u0646\u0629 \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u062d\u062f\u064a\u062b\u0627\u062a \u0639\u0646 \u0628\u0639\u062f\u060c \u0648\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0630\u0643\u064a \u0644\u0644\u0645\u0633\u0627\u0631\/\u0627\u0644\u0634\u062d\u0646\u060c \u0648\u0623\u062f\u0648\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0633\u0637\u0648\u0644 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u064a\u0646\u060c \u0648\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0623\u0648 \u0627\u0644\u062a\u0623\u062c\u064a\u0631.<\/p>\n

\u0644\u0642\u062f \u063a\u064a\u0631\u062a \u0647\u0630\u0647 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644: \u0644\u0645 \u064a\u0639\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u0634\u062a\u0631\u0648\u0646 \u0633\u064a\u0627\u0631\u0629 \u0628\u0628\u0633\u0627\u0637\u0629 \u060c \u0628\u0644 \u064a\u0634\u062a\u0631\u0643\u0648\u0646 \u0641\u064a \u0646\u0638\u0627\u0645 \u0628\u064a\u0626\u064a \u064a\u0634\u0645\u0644 \u0627\u0644\u0646\u0642\u0644 \u0648\u0627\u0644\u0637\u0627\u0642\u0629 \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a.<\/p>\n

2.<\/b><\/strong>3<\/b><\/strong>\u00a0\u062a\u0643\u0627\u0645\u0644 \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f \u0648\u0627\u0644\u0634\u0631\u0627\u0643\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/b><\/strong><\/h3>\n

\u0643\u0645\u0627 \u062a\u0646\u0637\u0648\u064a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u062f\u0627\u062e\u0644 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0625\u064a\u0643\u0648\u0644\u0648\u062c\u064a \u0639\u0644\u0649 \u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f – \u0625\u0645\u062f\u0627\u062f\u0627\u062a \u062e\u0627\u0645 \u0645\u0633\u062a\u0642\u0631\u0629 \u0648\u0645\u0643\u0648\u0646\u0627\u062a \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u0642\u0646\u0648\u0627\u062a \u0634\u0631\u0627\u0621 \u0645\u062a\u0646\u0648\u0639\u0629\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0634\u0631\u0627\u0643\u0627\u062a \u0648\u062b\u064a\u0642\u0629 \u0645\u0639 \u0645\u0648\u0631\u062f\u064a \u0627\u0644\u0628\u0637\u0627\u0631\u064a\u0627\u062a \u0648\u0645\u0634\u063a\u0644\u064a \u0645\u062d\u0637\u0627\u062a \u0627\u0644\u0634\u062d\u0646 \u0648\u0645\u0634\u063a\u0644\u064a \u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0648\u0645\u0648\u0631\u062f\u064a \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a. \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0647\u0627 \u0625\u0646\u0634\u0627\u0621 \u0647\u0630\u0647 \u0627\u0644\u062a\u062d\u0627\u0644\u0641\u0627\u062a \u0636\u0645\u0627\u0646 \u0627\u0644\u0645\u0648\u062b\u0648\u0642\u064a\u0629 \u0648\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0648\u0627\u0644\u062a\u0646\u0645\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644.<\/p>\n

3. \u0645\u0627\u0630\u0627 \u062a\u0641\u0639\u0644 Tairui<\/a> \u0628\u0646\u0627\u0621 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0625\u064a\u0643\u0648\u0644\u0648\u062c\u064a<\/b><\/strong><\/h2>\n

3.1 \u062a\u0635\u0645\u064a\u0645 \u0645\u0646\u0635\u0629 \u0645\u0631\u0646\u0629 \u0644\u062f\u0639\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0637\u0627\u0642\u0629 \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629<\/b><\/strong><\/h3>\n

\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062c\u0645\u0639 \u0628\u064a\u0646 \u0627\u0644\u0647\u064a\u0643\u0644 \u0648\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0628\u0637\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0623\u0633\u0644\u0627\u0643 \u0648\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0647\u064a\u0643\u0644 \u0628\u0637\u0631\u064a\u0642\u0629 \u0648\u062d\u062f\u0627\u062a\u060c \u062a\u0636\u0645\u0646 Tairui \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u062a\u0648\u0633\u0639 \u0648\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u064a\u0641 \u0639\u0628\u0631 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0648\u0627\u0644\u0628\u064a\u0626\u0627\u062a \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629.<\/p>\n

3<\/b><\/strong>.2<\/b><\/strong>\u00a0\u062a\u0636\u0645\u064a\u0646 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0648\u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0648\u0645\u0642\u062a\u0631\u062d\u0627\u062a \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/b><\/strong><\/h3>\n

\u0648\u062a\u0634\u0645\u0644 \u062e\u0631\u064a\u0637\u0629 \u0637\u0631\u064a\u0642 \u062a\u0627\u064a\u0631\u0648\u064a \u0628\u0631\u0627\u0645\u062c \u0645\u0631\u0643\u0628\u0627\u062a \u0645\u062a\u0643\u0627\u0645\u0644\u0629\u060c \u0648\u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0639\u0646 \u0628\u0639\u062f\u060c \u0648\u0627\u0644\u0635\u064a\u0627\u0646\u0629 \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629\u060c \u0648\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0637\u0627\u0642\u0629\u060c \u0648\u0634\u0631\u0627\u0643\u0627\u062a \u0627\u0644\u0634\u062d\u0646 \/ \u062e\u062f\u0645\u0629 \u0627\u0644\u0648\u0642\u0648\u062f. \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062a\u0646\u0642\u0644 \u0644\u064a\u0633 \u0641\u0642\u0637 \u0643\u0645\u0646\u062a\u062c \u0648\u0644\u0643\u0646 \u0643\u062e\u062f\u0645\u0629 \u0645\u0633\u062a\u0645\u0631\u0629 \u060c \u062a\u0644\u0628\u064a Tairui \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062a\u0637\u0648\u0631\u0629.<\/p>\n

3.<\/b><\/strong>3<\/b><\/strong>\u00a0\u062f\u0639\u0645 \u0627\u0644\u0623\u0633\u0637\u0648\u0644 \u0648\u0627\u0644\u062a\u0628\u0646\u064a \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0628\u0642\u064a\u0645\u0629 \u062f\u0648\u0631\u0629 \u0627\u0644\u062d\u064a\u0627\u0629 \u0648\u0627\u0644\u0643\u0641\u0627\u0621\u0629<\/b><\/strong><\/h3>\n

\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0645\u0634\u063a\u0644\u064a \u0627\u0644\u0623\u0633\u0637\u0648\u0644 \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u064a\u0646 - \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u062f\u062f \u0627\u0639\u062a\u0645\u0627\u062f \u0627\u0644\u062d\u062c\u0645 - \u062a\u0624\u0643\u062f Tairui \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0644\u0644\u0645\u0644\u0643\u064a\u0629 (TCO) \u0648\u0627\u0644\u0645\u0648\u062b\u0648\u0642\u064a\u0629 \u0648\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0627\u0644\u0635\u064a\u0627\u0646\u0629. \u062c\u0646\u0628\u0627 \u0625\u0644\u0649 \u062c\u0646\u0628 \u0645\u0639 \u062a\u0635\u0645\u064a\u0645 \u0648\u062d\u062f\u0627\u062a \u0648\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0637\u0627\u0642\u0629 \u0648\u062f\u0639\u0645 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0628\u064a\u0639 \u060c \u062a\u0644\u0628\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 Tairui \u0627\u0644\u0645\u0648\u062c\u0647\u0629 \u0646\u062d\u0648 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0628\u064a\u0626\u064a \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0644\u0648\u062c\u0633\u062a\u064a\u0629.<\/p>\n

4. \u0644\u0645\u0627\u0630\u0627 \u064a\u0647\u0645 \u0627\u0644\u062a\u062d\u0648\u0644 \u0625\u0644\u0649 \u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0625\u064a\u0643\u0648\u0644\u0648\u062c\u064a - \u0622\u062b\u0627\u0631 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0648\u0627\u0633\u0639\u0629<\/b><\/strong><\/h2>\n

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\u0627\u0633\u062a\u0646\u062a\u0627\u062c<\/b><\/strong><\/h2>\n

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The previous competition focused on range, price, and specifications has now evolved into a competition centered around integrated mobility ecosystems, software-driven services, supply chain resilience, and lifecycle support. 1. Why the Shift from \u201cProduct Race\u201d to \u201cEcosystem War\u201d 1.1 Maturity and saturation of core EV technology In the early days of the EV boom, automakers […]<\/p>\n","protected":false},"author":3,"featured_media":4304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.tairuiauto.com\/ar\/wp-json\/wp\/v2\/posts\/5448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tairuiauto.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tairuiauto.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tairuiauto.com\/ar\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tairuiauto.com\/ar\/wp-json\/wp\/v2\/comments?post=5448"}],"version-history":[{"count":3,"href":"https:\/\/www.tairuiauto.com\/ar\/wp-json\/wp\/v2\/posts\/5448\/revisions"}],"predecessor-version":[{"id":5457,"href":"https:\/\/www.tairuiauto.com\/ar\/wp-json\/wp\/v2\/posts\/5448\/revisions\/5457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tairuiauto.com\/ar\/wp-json\/wp\/v2\/media\/4304"}],"wp:attachment":[{"href":"https:\/\/www.tairuiauto.com\/ar\/wp-json\/wp\/v2\/media?parent=5448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tairuiauto.com\/ar\/wp-json\/wp\/v2\/categories?post=5448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tairuiauto.com\/ar\/wp-json\/wp\/v2\/tags?post=5448"}],"curies":[{"name":"WP","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}