ID.CODE Concept Car

1. Customer – centric Design

The fundamental concept of customized car body design is to prioritize the needs of customers. Different car owners have diverse requirements. Some pursue ultimate luxury, desiring top – notch materials for the car body. For example, the Rolls – Royce Boat Tail “Nightfall Rose” was inspired by the customer’s romantic love story. Every aspect, from material selection to craftsmanship, was carefully designed around this theme. The exterior paint went through 150 rounds of experimental iterations, and the interior featured the most complex inlay work in Rolls – Royce’s history, with 1,603 individually hand – formed wooden pieces carefully composed, taking nearly two years to complete. This fully satisfied the customer’s demand for ultimate luxury and unique emotional expression. On the other hand, some off – road enthusiasts may focus more on functionality, requiring the body to have enhanced suspension systems and special off – road protection devices. Designers need to have an in – depth understanding of each owner’s lifestyle, usage scenarios, and personal taste, and integrate these elements into the body design.

Innovation is crucial in customized car body design. On one hand, it involves innovative design concepts, breaking through the traditional framework of automotive design. For instance, the Volkswagen ID.CODE concept car, tailored for the Chinese market, was designed around the three principles of “Vitality,” “Distinction,” and “Inspiration.” “Vitality” is reflected in the sleek and dynamic exterior combined with powerful wheel arches, echoing China’s rapid social and economic development. “Distinction” creates a unique and “warm” style by integrating high – tech features with friendly elements, such as an interactive lighting system that can display friendly patterns on the front of the vehicle to greet people. “Inspiration” adheres to innovation based on real user needs, like the new lighting system that can interact with the surrounding environment, giving digital machinery a sense of life.​ On the other hand, technological innovation is essential. The use of new materials and manufacturing processes can achieve unique design effects. BMW’s “Quantum – changing Color Paint,” with nano – level light – sensitive particles, enables car owners to change the body color at will through a mobile APP, bringing a brand – new experience to body appearance customization.

3. Balance between Aesthetics and Functionality​

Customized car body design not only pursues unique aesthetic effects but also ensures that the functionality of the body is not compromised and may even be enhanced. In terms of appearance aesthetics, every detail, from the smoothness of the body lines and the coordination of proportions to color matching and decorative details, needs to be carefully crafted to meet the owner’s aesthetic requirements. Companies like Jiangsu Juncheng Vehicle Industry Co., Ltd., when customizing classic retro – style car bodies, focus on restoring the lines and charm of classic models while integrating modern aesthetic elements, giving the body both a nostalgic feel and a contemporary aesthetic.​ In terms of functionality, the structural strength, safety, and aerodynamic performance of the body must be guaranteed. The Mercedes – Benz “Smart Metal Body,” made of memory alloy, can automatically return to its original shape after a minor collision and adjust the body lines according to the driving speed to optimize aerodynamic performance, achieving a perfect balance between beauty and practicality.